Reinventing Estate Agency:

Putting Personality Back into Property

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Joe Ross

After spending over a decade working for some of the biggest estate agent companies in the UK, I noticed that although the way people purchase and view items had changed, Estate agents remained the same!

I believe it is time to present homes to the public focusing on not just the property but the lifestyle, owners experiences and local attractions. This is best presented by video on social media.

By showcasing the home, the location and the lifestyle this creates the perfect viewing experience.

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Luke Morris

After two years as an estate agent, Luke Morris has seen firsthand how the industry operates—and where it can evolve. Traditional methods still dominate, but the way people engage with property has shifted dramatically.

At Joe Ross Properties, Luke is committed to a fresh approach: presenting homes as more than just bricks and mortar. By highlighting the lifestyle, the community, and the stories behind each property, he ensures buyers connect with homes on a deeper level.

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Embracing Creativity with Videography

Imagine touring your potential new home from the comfort of your couch. Our videography services provide immersive property tours that showcase homes in vibrant detail. We capture not just the spaces, but the essence of each property, allowing buyers to envision their future there.